Social Commerce - Social media in supply

| 0 Comments
Francois Naude SPW.JPGCan social media be relevant in a professional environment – let alone in Purchasing & Supply? Francois Naude, founder of Marketsqr Supply Network, told SmartProcurement that in a time when customers report good experiences in web forums more than twice as often as they do via call centers or mail organisations must care about social media.

“Markets are conversations and organisations must pay attention and participate,” Naude told delegates at SmartProcurement World in November 2010.

Social media (coined Web 2.0 for the professional context) has put customers in control of the conversation. Every customer is a publisher (through the likes of blogs), a broadcaster (You Tube), and editor (Digg) and a critic (Amazon.com), said Naude.

The changing perceptions of social media.png‘Social’ is not just for consumers: many consumers are professionals too, and their behaviour is changing.

Customers are increasingly avoiding advertising and are basing their purchasing decisions on recommendations.

“It speaks to who purchasers trust,” said Naude. “People like me - other consumers or peers – discussing the service they received on HelloPeter.com versus a CEO / Ad agencies / marketers telling what they can offer. Who would you trust?”

Web 2.0 offers purchasers and procurement departments many opportunities:

  • Look to supplier ratings / recommendations for the best supplier of the product/service you are sourcing.
  • Visit support forums for a solution to a problem with a supplier’s product for which you cannot find the right answer.
  • Share procurement best practice knowledge to achieve the savings you have been tasked to achieve.

Organisations must tune into the discussion:

  • Listen. What are suppliers saying about you as a customer? What are others saying about your strategic suppliers?
  • Engage. Tell suppliers what is happening in your organisation; your future projects, your policies and procedures.
  • Share. Best practices, plans, outlooks and new developments.
  • Analyse. The moods of discussions about your suppliers, peaks in discussions on your suppliers/commodities and the most influential suppliers in discussions about your organisation.


 

Leave a comment


 

 

Career opportunites

Tutor and Coordinator

  • Gauteng Operations, Planning & Inventory Permanent Procurement Management Supplier / Business Development
Purpose of the job: To plan, coach, advise

Commodity Manager

  • <500 000 Commodities Gauteng Procurement Management
Are you a Commodity Manager looking for the

Supply Chain Professional

  • <500 000 Gauteng Procurement Management Supply Chain
I specialize in placing professionals in the Supply

Supply Planning

  • <500 000 Gauteng Operations, Planning & Inventory Supply Chain
Seeking dynamic candidates to take to the market

Industrial Engineer

  • <500 000 Gauteng Industrial Engineer Procurement Consultant
Are you an Industrial Engineer looking to make

Logistics Manager

  • >500 000 Gauteng Logistics & Warehousing Supply Chain
Seeking vibrant industry specific individuals seeking new opportunities

Operations Manager

  • <500 000 Gauteng Operations, Planning & Inventory Procurement Management
Looking for an Operations Manager to take into

Supply Chain Systems Administrator

  • >500 000 Gauteng Procurement Management Strategic Sourcing Supply Chain
One of South Africa's leading, mining companies is

Logistics Manager

  • <500 000 Gauteng Logistics & Warehousing Procurement Management
Are you an experienced Logistics Manager looking for

Continuous Improvement Manager

  • >500 000 Gauteng Procurement Management Supply Chain
I specialize in placing professionals in the Supply

Warehouse Assistant

  • <500 000 Gauteng Logistics & Warehousing Operations, Planning & Inventory
I am currently looking for ambitious Demand Planner,

Internal Procurement Officer

  • <500 000 Gauteng Permanent Procurement Officer / Specialist Strategic Sourcing
Position Available: Internal Procurement Officer Status : New ...More

Supply Chain Officer

  • <500 000 Gauteng Procurement Officer / Specialist Supply Chain
Seeking dynamic candidates to take to the market

Supply Chain Planner

  • <500 000 Free State Operations, Planning & Inventory Supply Chain
Seeking dynamic candidates to take to the market

Senior Buyer

  • >500 000 Buyer Gauteng Procurement Management
Tech-Pro specialises in placing professionals in the Supply

Industrial Engineer

  • <500 000 Gauteng Industrial Engineer
Tech-Pro specialises in placing professionals in the Supply

Warehouse Manager

  • >500 000 Gauteng Logistics & Warehousing Operations, Planning & Inventory Supply Chain
Seeking hands on individuals that come from an

Manufacturing Purchasing Specialist

  • >500 000 Procurement Officer / Specialist Supply Chain Western Cape
A leading auto manufacture company based in Cape

Procurement Sourcing Specialist

  • <500 000 Gauteng Procurement Consultant Strategic Sourcing
A Leader in the Supply Chain industry is

Planning Manager

  • >500 000 Gauteng Operations, Planning & Inventory Procurement Management
Looking for Planning Managers to take into the