'CPO' stands to become the Chief Purpose Officer through digital transformation

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ChiefPurposeOfficer_300.jpgBy Dr Marcell Vollmer, Chief Digital Officer, SAP Ariba

How does a Chief Procurement Officer measure success?
In the past, executives responsible for sourcing, contracting, purchasing and payment gauged success chiefly on their ability to wring savings out of the value chain. Without question, reducing costs remains as crucial today as ever. But, with the advent of digital networks, Chief Procurement Officers find that they now have an exponentially greater opportunity to create value. By linking together buyers and suppliers in real time, digital networks allow procurement leaders to foster collaboration, spur innovation and drive much of the strategic value that fuels growth.

These activities, of course, can benefit the balance sheet. But there are others, equally important, that a spreadsheet cannot easily capture.

As innovations like artificial intelligence (AI), machine learning, the Internet of Things (IoT) and blockchain reshape entire industries, networks are becoming not only faster but actually smarter at drawing insights from sprawling troves of seemingly unrelated data. In the process, these advances are enabling procurement leaders to look beyond their traditional purview. As cloud-based applications increasingly take on many of the function's day-to-day tactical activities, they free up procurement leaders to focus on strategic priorities, such as strengthening supply chain resilience, safeguarding the brand against third-party risk and cultivating new sources of innovation.

These priorities extend beyond operations in the strict sense. Consider the reputational risk associated with forced labour upstream in a supply chain. A network instils confidence among buyers and suppliers when it offers visibility not only into inventories, cycle times and turnover ratios but also into the criteria that reveal whether a trading partner's brand values align with one's own. Does a supplier have, for example, the governance structures in place necessary to root out forced labour, human trafficking and inhumane working conditions? Does it adhere to responsible stewardship of natural resources? Does it demonstrate an institutional commitment to purchasing from women- and minority-owned suppliers? Customers and investors alike demand transparency into all of these factors and hundreds of others; networks provide a comprehensive, real-time glimpse into simplifying compliance.

For example, SAP Ariba partners with ConnXus to help firms broaden their supply chains, particularly with regard to sourcing from diverse suppliers, and with Made in a Free World, whose FRDM platform monitors third-party risk factors such as slavery and human rights abuses.

What networks provide, ultimately, is accountability. Yet they also afford procurement leaders the opportunity to improve people's lives, whether in their local communities or in remote corners of the globe.

Few organisations illustrate this more powerfully than Step Up for Students, a not-for-profit group that figured out that the same technology companies use to manage their spend and saved money could be used by caregivers of children with financial and special needs to purchase education and associated services to support their development. Through Step Up for Students, Katie Swingle, a stay-at-home mom in Florida, sends her son Gregory, who has autism, to a specialised private school.

She says it has changed his life. "Gregory has gone from not being able to read, write or focus to being on the honour roll in fourth grade in all his subjects, which means he's above 90% in all proficiencies", she says. Swingle credits Step Up for Students and the SAP Ariba technology behind it for making this possible. "You are changing lives in ways you don't even know. It's already touching thousands of Floridians. The number one thing I've learned is how much value technology offers, more than I ever thought possible."

This is just one example of the power that networks hold. Beyond levelling the playing field for education, they are empowering businesses to dramatically reduce the waste they produce by collaborating with suppliers on inventory and production levels. And the digital transformation of procurement reinforces sustainable business practices in other ways too. Automated sourcing tools can identify local suppliers of raw materials, verify the provenance of precious minerals and steer clear of regions associated with documented patterns of human rights abuses in the workplace.

Technology has transformed the Chief Procurement Officer's ability to drive down costs and to facilitate collaboration with trading partners. And it is reshaping the job as we know it. Technology now permits Chief Procurement Officers to reimagine the world beyond their familiar four walls, to tie their costs to conscience and, ultimately, not just to save money but to improve lives.

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