Social Commerce - Social media in supply

| 0 Comments
Francois Naude SPW.JPGCan social media be relevant in a professional environment – let alone in Purchasing & Supply? Francois Naude, founder of Marketsqr Supply Network, told SmartProcurement that in a time when customers report good experiences in web forums more than twice as often as they do via call centers or mail organisations must care about social media.

“Markets are conversations and organisations must pay attention and participate,” Naude told delegates at SmartProcurement World in November 2010.

Social media (coined Web 2.0 for the professional context) has put customers in control of the conversation. Every customer is a publisher (through the likes of blogs), a broadcaster (You Tube), and editor (Digg) and a critic (Amazon.com), said Naude.

The changing perceptions of social media.png‘Social’ is not just for consumers: many consumers are professionals too, and their behaviour is changing.

Customers are increasingly avoiding advertising and are basing their purchasing decisions on recommendations.

“It speaks to who purchasers trust,” said Naude. “People like me - other consumers or peers – discussing the service they received on HelloPeter.com versus a CEO / Ad agencies / marketers telling what they can offer. Who would you trust?”

Web 2.0 offers purchasers and procurement departments many opportunities:

  • Look to supplier ratings / recommendations for the best supplier of the product/service you are sourcing.
  • Visit support forums for a solution to a problem with a supplier’s product for which you cannot find the right answer.
  • Share procurement best practice knowledge to achieve the savings you have been tasked to achieve.

Organisations must tune into the discussion:

  • Listen. What are suppliers saying about you as a customer? What are others saying about your strategic suppliers?
  • Engage. Tell suppliers what is happening in your organisation; your future projects, your policies and procedures.
  • Share. Best practices, plans, outlooks and new developments.
  • Analyse. The moods of discussions about your suppliers, peaks in discussions on your suppliers/commodities and the most influential suppliers in discussions about your organisation.


 

Leave a comment


SmartProcurement Newsletter
X

Please enter your details below to receive the SmartProcurement Newsletter for FREE on a regular basis.

As part of the SmartProcurement Newsletter you will be receiving World Class Procurement News, Tools, Tips, Tactics, Procurement Training updates, Upcoming Events, and the latest Procurement Career Openings.

* Email Address:
* Title:
* First Name:
* Surname:
* Company:
  Position:
* Country:
* Public / Private:

 

Career opportunites

Marketing Executive

  • <500 000 Gauteng Operations, Planning & Inventory Permanent Projects / Category Management
Geographical Area: Midrand GautengSalary: Market related2 Years Marketing ...More

Head: Supply Chain Management (P6)

  • <500 000 >500 000 Limpopo Permanent Procurement Management Supply Chain
North east of the Tropic of Capricorn, just ...More

Purchasing and Supply Manager

  • <500 000 >500 000 Gauteng Permanent Procurement Management Supply Chain
Purchasing and Supply ManagerThe CSIR has a vacancy ...More

Senior Manager Public Sector

  • >500 000 Gauteng Permanent Procurement Management Projects / Category Management
 Senior Manager Public SectorTotal Cost to Company: R1.1mil ...More

Senior Manager: Mining

  • >500 000 Gauteng Industrial Engineer Permanent Projects / Category Management
Senior Manager: MiningTotal Cost to Company: R900k – ...More

SUPPLY CHAIN MANAGER

  • >500 000 Gauteng Permanent Procurement Management Supply Chain
SUPPLY CHAIN MANAGER(Total Cost to Company R750k – ...More

Master Data Management Advisor

  • >500 000 Gauteng Permanent Procurement Management Projects / Category Management
 MASTER DATA MANAGEMENT ADVISOR(Total Cost to Company R750k ...More

PRO - Performance Reporting

  • >500 000 Permanent Procurement Consultant Procurement Management Projects / Category Management
PRO - Performance ReportingTotal Cost to Company: R800k ...More

PRO - Risk & Governance

  • >500 000 Gauteng Permanent Procurement Management Projects / Category Management
PRO - Risk & GovernanceTotal Cost to Company: ...More

Supply Chain Site Manager

  • >500 000 Gauteng Permanent Procurement Management Supply Chain
Supply Chain Site ManagerTotal Cost to Company R1mil ...More

Chief Financial Officer

  • >500 000 Gauteng Permanent Procurement Officer / Specialist
Chief Financial OfficerTotal Cost to Company R1.5mil – ...More

Process Engineer- WMS

  • <500 000 >500 000 Industrial Engineer Permanent Projects / Category Management Western Cape
Process Engineer- WMS(Total Cost to Company R350K – ...More

Forecast Analyst

  • <500 000 Analyst Permanent Procurement Management Western Cape
Forecast Analyst(Total Cost to Company R350K – R500K) Location: ...More

Group Category Manager: Indirects

  • >500 000 Permanent Procurement Management Projects / Category Management Western Cape
Group Category Manager: Indirects(Total Cost to Company R700K ...More

Group Category Specialist: Chemical

  • >500 000 Gauteng Permanent Procurement Officer / Specialist Strategic Sourcing
Group Category Specialist: Chemical(Total Cost to Company R700K ...More

Sourcing Specialist - 3rd party

  • >500 000 Gauteng Permanent Procurement Officer / Specialist Strategic Sourcing
Sourcing Specialist - 3rd partyTotal Cost to Company ...More

Global Procurement Lead (Processing)

  • >500 000 Gauteng Permanent Procurement Management Supply Chain
 Global Procurement Lead (Processing)Location: JohannesburgTotal Cost to Company ...More

Global Supplier Performance Manager

  • >500 000 Gauteng Permanent Procurement Management Supply Chain
Global Supplier Performance Manager Location: Johannesburg  Cost to ...More

Group Customer Service Lead

  • <500 000 >500 000 Analyst Gauteng Permanent Procurement Officer / Specialist
Group Customer Service Lead  Location: Johannesburg As the ...More

Business Intelligence Manager

  • <500 000 >500 000 Gauteng Permanent Procurement Management Supplier / Business Development
Business Intelligence Manager Location: JohannesburgLead the development, implementation, optimization ...More