Procurement: Marketing does not always see you as the 'bad guy'

| 0 Comments
HeroVillain.jpgProcurement often sits in an uncomfortable space between the marketing department in an organisation and outsourced communication and creative agencies - both of whom who feel procurement doesn't ‘get them’ or their work.   However, this seems to be changing in a move towards a more collaborative approach that is often highly beneficial not only to the organisation, but to agencies as well, Christian Bell, Head of Sales and Marketing at Point, tells SmartProcurement.


A paper* prepared for The Chartered Institute of Purchasing and Supply (CIPS), the Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British Advertisers (ISBA), highlights the fact that in some cases Marketing does not accept that Procurement can add value and often resents the ‘intrusion of Procurement, who see their role as simply to cut cost’; and fails to identify the value that can be created when best practice procurement assists Marketing in its dealings with agencies.


Marketing benefits from sustainable Procurement’s disciplined processes, which assist Marketing to detail exactly what they want from the agency - with anything from the brief, through to placement of ad materials, even what is expected in print production through to distribution.

 

ChristianBell_May2013.jpg“Much more than cutting cost, Procurement – through the implementation of disciplined process – can add value by bringing in a more expert line that sees other benefits such as better use of company time and resources, less wastage, better approval processes and more,” says Bell.


Clearly, a big part of the marketing and agency function is the production of final material to be used in marketing efforts. But, the print process can by cumbersome and costly in terms of wastage and inefficient use of resources. Therefore, print managers are increasingly playing an important role in satisfying Procurement and Marketing’s needs by providing Corporate Africa with measurable, controllable processes and providing marketing with better ways to manage the approval, production and digital storage of brand collateral for example.


Agencies benefit as they have a clear directive as to what is expected and their resources; are better utilised as they are subjected to less edits on material or the cost of re-producing erroneous print for example.


Procurement professionals dealing with marketing and agencies must consider print management as a professional and disciplined process that makes for successful procurement and creative, effective marketing. In addition it adds value far beyond cost effectiveness, something procurement people value, says Bell.


‘Although there are still many procurement people who see their role in relation to agencies purely as cost cutting, the more enlightened are looking for ‘quality, value and continuity of supply, and that desire is shared by agencies and marketing’*.


*Magic and Logic: Re-defining sustainable business practise for agencies, marketing and procurement. Prepared by Marilyn Baxter, Value Framework Steering Group.

Leave a comment


SmartProcurement Newsletter
X

Please enter your details below to receive the SmartProcurement Newsletter for FREE on a regular basis.

As part of the SmartProcurement Newsletter you will be receiving World Class Procurement News, Tools, Tips, Tactics, Procurement Training updates, Upcoming Events, and the latest Procurement Career Openings.

* Email Address:
* Title:
* First Name:
* Surname:
* Company:
  Position:
* Country:
* Public / Private:

 

Career opportunites

Operations Manager

  • >500 000 Gauteng Operations, Planning & Inventory Permanent Supply Chain
Our client within the FMCG industry with a ...More

Warehouse and Distribution Manager

  • >500 000 Gauteng Logistics & Warehousing Operations, Planning & Inventory Permanent
An exciting opportunity awaits for a Warehouse and ...More

Demand Planner

  • <500 000 Permanent
Get an opportunity to be part of one ...More

Procurement Manager

  • >500 000 Gauteng Permanent Procurement Management Procurement Officer / Specialist
An opportunity for a seasoned Procurement Manager, who ...More

Industrial Engineer

  • >500 000 Gauteng Industrial Engineer Permanent Procurement Consultant
An exciting opportunity that offers extensive exposure on ...More

Deputy Director: Procurement

  • >500 000 Contract Procurement Management Procurement Officer / Specialist Western Cape
Department of Economic Development and Tourism:Procurement Specialist, Ref ...More

DEMAND PLANNING MANAGER

  • >500 000 Gauteng Operations, Planning & Inventory Projects / Category Management
(Total Cost to Company R750k – R900K) excluding ...More

GLOBAL SUPPLIER PERFORMANCE MANAGER

  • >500 000 Gauteng Operations, Planning & Inventory Permanent Projects / Category Management
(Salary: R 1.3M –R1.5M, dependent on level of ...More

GLOBAL CATEGORY MANAGER

  • >500 000 Contract Gauteng Procurement Consultant Projects / Category Management
Total Cost to Company R1mil – R1.2mil excluding ...More

Project Manager

  • >500 000 Contract Procurement Management Projects / Category Management Western Cape
 Description:A well-known retail organization is looking for an ...More

PROCUREMENT ANALYST

  • >500 000 Analyst Gauteng Permanent Procurement Management
Description:A leading infrastructure development group with strong presence ...More

Commodity Manager: Fuels and Lubes

  • Commodities Gauteng Permanent Projects / Category Management
 Ensuring continuity of supply in line with business ...More

Senior Facilities Manager

  • >500 000 Commodities Gauteng Operations, Planning & Inventory Permanent
(Total Cost to Company R800K – R900K) Johannesburg Our ...More

ENGINEERING STANDARDS MANAGER

  • <500 000 >500 000 Gauteng Industrial Engineer Permanent Procurement Management
(Total Cost to Company R350K – R550K) JOHANNESBURGYou ...More

Supply Chain Analyst

  • <500 000 >500 000 Permanent Procurement Officer / Specialist Supply Chain Western Cape
(Total Cost to Company R350K – R550K)  SOUTHERN ...More

Security Manager

  • <500 000 >500 000 Gauteng Permanent Projects / Category Management Strategic Sourcing
(Total Cost to Company R350K – R550K) JOHANNESBURG This ...More

Demand Planner

  • <500 000 >500 000 Operations, Planning & Inventory Permanent Projects / Category Management
(Total Cost to Company R450k – R550k, dependent ...More

Procurement Specialist-Randburg

  • >500 000 Gauteng Permanent Procurement Management Procurement Officer / Specialist
(Total Cost to Company R700k – R800k including ...More

Solutions Architect

  • >500 000 Gauteng Industrial Engineer Permanent Projects / Category Management
(Total Cost to Company R1.3Mil – R1.1Mil including ...More

MANUFACTURING MANAGER - OLIFANTSFONTEIN

  • >500 000 Gauteng Permanent Projects / Category Management
(Total Cost to Company R850k – R950K including ...More